Collect and organize feedback

The goal of a feedback board is not to collect the largest possible pile of requests. It is to make each request useful enough for your team to understand and act on.

Create a submission

Users can submit feedback from a public board or through the in-app widget. A strong submission describes the problem, who experiences it, and what outcome they want.

Keep the form lightweight. You can ask follow-up questions in the comments when more context is needed.

Use votes as context

Votes reveal shared demand, but they are not an automatic priority score. Combine them with customer context, product strategy, reach, and effort.

When two submissions describe the same need, keep the conversation together rather than splitting the signal across several posts.

Add structure

Use tags to group feedback by theme, surface, or customer segment. Keep the list small enough that your team applies tags consistently.

Useful examples include:

• Billing
• Mobile
• Onboarding
• Reporting
• Enterprise

Keep statuses honest

Only use a committed status when the team has truly made that commitment. A smaller, accurate roadmap builds more trust than a long list of maybes.

Establish a review rhythm

Review new feedback on a predictable schedule. Weekly is enough for many teams. During review, merge duplicates, add context, apply tags, and move committed ideas into the roadmap workflow.